OUR TEAM

About CURA CURA was born from a belief that beauty should feel human again. After years in an industry that often rewards speed over care, I felt called to create something different — a space where artistry, wellness, and connection could coexist without compromise. CURA is not just a salon; it is a return to intention. A slower rhythm. A deeper conversation. Inspired by the philosophy shared among Areté salons, CURA is rooted in excellence of character and craft. We believe that how something is done matters just as much as the final result. Integrity lives in our consultations, our formulations, our timing, and our respect for both hair and the people attached to it. Nothing here is rushed. Nothing is one-size-fits-all. At CURA, hair is not gendered, trends are not chased, and services are not transactional. Every cut is a collaboration. Every color is customized. Every guest is met with curiosity, care, and honesty. Our goal is longevity — healthy hair, thoughtful routines, and a relationship built on trust. CURA proudly lives in the heart of New Cumberland — a town rich with history, warmth, and quiet charm. This community is woven into the soul of the salon. We love its walkable streets, its small businesses, its families, and the people who show up for one another. CURA exists for the people who live here, grow here, raise their children here, and pass through its doors carrying real life with them. Girlhood — in all its forms — is honored here. CURA is a space that makes room for softness and strength, for creativity and rest, for the woman you are and the one you’re becoming. It is a place for mothers, daughters, friends, and chosen family. A place where beauty is not about perfection, but about care, ritual, and self-expression. Sustainability and wellness guide every decision we make — from the clean, effective product lines we partner with, to the way we structure our services to protect both the guest experience and the artist’s well-being. We believe caring for hair also means caring for the people who touch it. CURA is a salon with heart. 
A space built on intention. 
A love letter to craft, community, and girlhood. Welcome to CURA. 
We’re so glad you’re here.